Innovation at Uber (Harvard Business Case Discussion)

Tuesday, May 24, 2022

Experience the unique format of an interactive Harvard Business School case discussion with Dr. Mareike Möhlmann, assistant professor at Bentley University where she researches information systems management. She selected the HBS case Innovation at Uber: The Launch of Express POOL to discuss for this particular session. This case focuses on how business analytics can help to assess product innovations. It’s a fascinating read for those who are interested in learning and discussing data-driven approaches to innovation!

Date: Tuesday, May 24th
Time: 7PM to 8:30PM
Format: Zoom Meeting
Cost: free for members + purchase of HBS case ($4.25)
$10 non-members + purchase of HBS case ($4.25)


7PM: Welcome and introductions
7:15PM to 8:15PM: Presentation and discussion of the HBS Case.
Each participant should be prepared to
– purchase and read the case prior to the session (we will provide purchase link)
– be on camera
– to actively participate in the discussion
8:15PM onwards: Continuation with networking for those who would like to stay on

Please register here


Dr. Mareike Möhlmann | Assistant Professor, Bentley University

Dr. Möhlmann is Assistant Professor in Bentley University’s Information and Process Management Department where she conducts research in the field of information systems management. She is interested in platforms’ use of digital technologies (e.g., matching algorithms or digital trust tools) and the effects on platform participants (e.g., Uber drivers or Airbnb users). Her major research interests are (1) algorithmic management on online labor platforms and the future of work, and (2) digital trust and reputation on (sharing economy) platforms.

Previously, she worked as an Assistant Professor at Warwick Business School (2016-2020), as a visiting scholar/teaching fellow at the London School of Economics (2018-2020), and a postdoctoral researcher at NYU’s Stern School of Business (2015-2016). She holds a doctoral degree in Business/Management from the University of Hamburg (2012-2015), and an M.Sc. in Management from the London School of Economics (2010). Before starting her career in academia she worked for the United Nations (NYC office) on topics such as sustainability, climate change, and the green economy.

Her work has been published in top journal outlets such as the MIS Quarterly, Research Policy, the Harvard Business Review, and Research in the Sociology of Organizations. Google Scholar reports that her work is cited 500 times per year. The first single-authorship article she published during her PHD in 2015 was cited more than 1300 times (Google Scholar) and was the Journal of Consumer Behaviour’s “most cited article in the last 3 years” in 2020 and 2021. She received awards for her scholarly activities (e.g., the Bentley University Outstanding Scholarly Contribution Award in 2022).

This event is part of the GABC’s YP Career Development series.